We’re in a metaverse déjà vu moment. Companies are spending billions of dollars creating new metaverses, imagining a 3D virtual future. But there’s a metaverse that’s already been around for decades. In this world, people have started businesses, built homes and fallen in love as avatars.
In a new four-part series from The Journal, producer Annie Minoff heads back into that largely forgotten metaverse – Second Life – to tell the story of the metaverse we already have and what it can reveal about the one that’s coming.
Start listening to How to Build a Metaverse on Friday, September 23rd.
You can listen to this podcast via The Wall Street Journal website for the podcast The Journal (here’s a link to the first episode), or via your favourite podcast service, such as Apple, Spotify, or Google. I will definitely be listening in!
As I often say on this blog, Second Life is the perfect model of a mature, fully-evolved metaverse, which newer companies entering this marketplace would be wise to study, learn from, and emulate. This seems a rather appropriate time to share an image which I discovered while browsing on the r/SecondLife subreddit over on the social media website Reddit, directed towards all those newer metaverse wannabees (looking at you, Meta!):
Thank you to Zella Jane for the heads-up!